Adwatch: Richmond ham and 5 other nudity-based adverts

It’s not often you see an advert with this much nakedness — particularly when the product in question is a packet of wafer-thin ham.

Nudity, in all of its forms, quite literally leads to exposure and is a tactic often employed by advertising firms to capture the viewing public’s attention.

Here are some other memorable body-flaunting ads from the past.

Parisienne YSL: Kate Moss

Who can forget this 2009 advert that saw Kate Moss get raunchy with a rose? We don’t mean that figuratively — as in another English girl — oh no. She literally gets off with a flower in the back of a car.

Air New Zealand staff have nothing to hide

This advert, from New Zealand aviation company Air New Zealand, sees its staff sport nothing but body paint when going about their daily errands.

Walkers Max – Naked

One for the ladies. There is no need for a plot here — Gary Lineker’s head superimposed onto a bodybuilder was enough for the makers of this ad 12 years ago.

Lynx 24-7 – Because you never know when

OK — so this one is a little more subtle in that it actually features the actors getting dressed rather than stripping off, but it’s still a memorable ad made all the more touching by the gentle background music.

Bennetts Bike Insurance

Remember this soapy ad from last year? Of course you don’t — it was banned in the UK for its frothy nude content.

Can you think of any more? Let us know on our Facebook page, or in the comments below.