Adwatch: Music for new Colgate Total ad splices Metric with the Spice Girls…sort of
While this ad is nothing special visually — bar a few fancy CGI overlays of the type you tend to see on Hollyoaks these days — this ad caught our ears for its accompanied soundtrack.
It could be said that the chord sequence bears a distinct resemblance to the one from Spice Girls’ megahit ‘Say You’ll Be There’, and that the chorus sounds like it’s being sung by Metric’s Emily Haines makes for an interesting combination.
It poses the question — what if the Canadian rock star was in the original girl group back in the 90s? Or, perhaps, what if the Spice Girls did a cover of ‘Monster Hospital’ at the closing Olympic Ceremony?
Hold that thought…